Feb 14th event for furniture store

    • 15 posts
    January 28, 2010 12:05 PM PST
    Looking for idea's for a Feb. 14 th event at a local furniture store.. they are giving away a twin bedding set at 11am a queen set at 12noon and a king bedding set at 1pm.. They want to sell furniture, bedding ,flooring, get traffic into the store.. offering 0% financing no money down..

    Thanks for your help..:)
    • 59 posts
    January 29, 2010 5:40 AM PST
    I hope he is doing in store registration, prior to the bedding giveaway, plus if they make it "must be present to win" they get a crowd mulling around and "shopping" in the store. Also, a longer registration time brings more entries thus more email addresses for contact later. Since it is a Valentines promotion, one of the giveaways should have been a l"ove seat" and perhaps the winner would buy the matching sofa!! Also, could set up a table the day of the giveaway and purchase undecorated heart shaped cookies and provide decorations for the children to have something to do while the parents are looking and shopping and waiting for the drawing. Just put a big sheet of plastic or vinyl tablecloth under the decorating table! Or he could provide crayons and print Valentine coloring pages off the internet. Make it a family event!
    • 15 posts
    January 29, 2010 5:45 AM PST
    Thanks! He is doing a present to win thing.. Longer registraiton time and love seat, kid's activities idea are great idea's..
    • 993 posts
    January 28, 2016 3:10 PM PST

    Just stumbled across this post and it brought to mind a recent discussion on furniture store ideas. The "Your Heart's Desire" promotion that I mentioned in my response there would have been ideal for this advertiser of Susan's, if he'd planned for it far enough in advance.  The thing about a promotion like that, where listeners are invited to identify the item in the store they'd most like to have (their heart's desire), is that most of the sales come AFTER the promotion, when the store's salespeople 1) send out letters with winner announcements, along with a come-back card containing a special "thank-you" offer discount, and 2) make phone calls a few days after the letters have been received, reminding the recipients that they have through the end of the month to claim their "thank-you" offer.  Yes, it's a SALES promotion, meaning there's selling to be done during and after the event, for which the radio advertising provided the initial traffic. When people are willing to do the work, promotions like these are enormously successful.