Radio Sales Café

This morning one of my competitors had their main offices burn to the ground. There is nothing left. No on air computers, sat dishes, nothing. But even worse... I am told there is no off site backup. Other broadcasters and I have offered help to get back on air.... but thats not the point.

 

In our case if we lost the main studios, we have backup equipment off site and could probably get all of our stations on with some sort of programming within hours. Our traffic is backed up off site (my house) and all of our sales records, copy, production orders and what not are in our on line system (www.inaboxonline.com) so we would be able to resume ads and billing inside of 24 hours, even if we lost all of the audio.

 

The question.... do you have a plan?

Knowing Chris, I know his plan is well thought-out and his stations are ready for any emergency.

We also back up our traffic, orders, and financial information off-site. We have an emergency studio at our transmitter site. We have back-up electric generators at our office/studios and at our transmitter, and alternate methods of getting a signal from the studios to the transmitter if we should lose the STL. We have a specific personnel plan in the event of an emergency, and we have a fully functional two-way radio in our studios so we can talk directly to police, fire, sheriffs officers, etc.

The worst things that can happen to a Radio station are fires, floods, and the loss of your tower. If you're going to adequately serve your market, you have to be ready for all of them and anything else. Murphy's Law is in effect at all times.