Radio Sales Café

Two requests.......I need copy (fairly serious heart wrenching) for a pet crematory......

 

Also, I need a catchy title for an "Ask the Expert" veterinary show on Saturday morning.  I'm not crazy about The Pet Vet or the Pet Connection......

 

Thanks soooo much ! 

Kathie:

If you'd like to shoot me some details, we'd be happy to write and produce a spot for you. Send info directly to me - neilholmes @ VoiceCreative.com (remove the spaces around the @) and we'll get started.

As for the show title - "Paws & Claws", "Paws for Pets", "Pet InFURmation", all jumped into our heads. We'll keep working on it, too.

Neil

Ideas for veterinary show titles from two RSC members who posted on Facebook: From Beverly Newman, Kritter Connection or Kritter Chatter From Judy Closser, Animal Talk, Let's talk Pets!

Kathie:

Are you able to interview clients of the pet crematory, preferably recent ones? Get them to tell you stories about their pets and you'll have plenty of ammo for making gut-wrenching radio. "Truth is better than creativity." - David Ogilvy

RE: The vet show - what's the host/expert's name? If you have just one person doing the show, it might be useful to incorporate his/her name in the show's title.

Best,

Rod

For the Ask the Expert session, how about "Animal Answers with Dr........."

Ask the Pet Doc.

"Got Pooch problems... Got Kitty Concerns?...Ask The Pet Doctor".

Pet Time, Pet Talk, Your Pet's Health, Pet Advice from Dr.................., Pet (Hot) Line, The Pet Doctor, Dr......... on the Air,

I have been running a longer version of this for the past 3 years. It now runs in conjunction with Grace's "Pets and their People" series. It has been quite successful and the client loves it.

:30 Copy
3-1-10
Your pets have brought you much joy over the years. When they’re no longer around, turn to Gateway Pet Cemetery, a place of comfort, with five well-kept acres on a state protected site. Gateway specializes in Cremations, a growing plan for pet lovers who want to keep their memories close. Discuss a pre-need plan with their caring companionate councilors. Call Gateway at nine oh nine-eight eight five-sixteen hundred. That number again is nine oh nine- eight eight five- sixteen hundred. Gateway Pet Cemetery. Still serving you today, for tomorrows piece of mind.

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