July 17, 2010 3:31 PM PDT
When I was the promotions director at a powerhouse Oldies station, we gave away several cars. First year, a completely restored 57 Chevy, next year a completely restored 65 Mustang convertible and finally a gorgeous Corvette. A car dealer was always the title sponsor and we had other sponsors covering the cost of the car. Entrants called in on air or entered at sponsor locations. From those we selected 20 qualifiers. On the day of the giveaway it was a carnival atmosphere at the title sponsor's location. A hot dog vendor, ice cream truck, entertainment and at the end of the event was the giveaway. Each qualifier got to chose an envelope containing a key. Each tried their key in the ignition. The winner was ecstatic, everyone had fun and we made a ton of money and won a lot of new listeners.
July 27, 2010 3:19 PM PDT
What a great promotion!
