Radio Sales Café

Anyone have any good copy ideas for a winery?

Holly,

This isn't a copy idea, but it might be worth mentioning. Wineries and micro-breweries are finding it profitable to join forces with upscale or "foodie" type restaurants to do wine/beer pairings, i.e., multi-course meals in which a different wine or beer is matched to each course. My wife and I have been to a few of these over the past couple of years and they can be quite an adventure. (For example, last week we attended our first beer/food pairing at a fairly new local restaurant. Dessert consisted of a trio of truffles -- one Espresso, two with bacon and sea salt -- a thick slice of bacon drenched in chocolate, and a stout beer/ice cream float!)

An event like this gives the winery a chance to show off its current offerings in a relaxed, cordial atmosphere, and it creates a lot of buzz in the community. I suppose if you could find a way to put your station's name on it, too -- all the better for everyone. Let me know if you'd like more details.

I'll upload a few spots I've done over the years for one of our local wineries. Perhaps you'll hear something that spawns a useful idea; the Wine 101 could work for any winery. I have more, if you're interested.

Best,

Rod

If it's not something your winery is already doing, you may want to jump in and facilitate some new partnerships.

I should add a word of explanation about the Ewe Eye White...

Camas Prairie Winery (formerly Camas Winery) is located in Moscow, ID -- home of the University of Idaho (UI). Proprietor and winemaker Stu Scott wanted to create a souvenir wine that would be attractive to students, staff, alumni, and friends of the university, both to serve and to give as gifts, especially for Christmas, graduation, etc.

His original idea was to have a UI label, but that was quickly shot down by university officials, who would not allow anything that might appear as an endorsement of Stu's wines. So instead, the resourceful Stu hired a graphic artist to design a label depicting a big-eyed female sheep in a quasi-Mona Lisa pose and smile, and called this new wine Ewe Eye White. (Obviously, there's only one way "Ewe Eye" can be pronounced correctly, making radio the perfect medium to promote the new wine.)

Now you know why the wine has become an "institution."

Cute, eh?

Holly : I hope this will trigger some ideas. I work closely with this family owned winery which is located just West of Vincennes, Indiana or about 4 miles East of Lawrenceville, Ill.
Let me know you did receive this. My email is skentlankford@yahoo.com






WAKO SPONSOR: LASATA WINERY
103.1 FM SUBJECT: GENERAL
910 AM FIRST DAY: APRIL 27TH 2010
LAST DAY: T F N
# 58



AMBIANCE, CHARM AND PASSION WILL MAKE YOUR VISIT TO THE LASATA WINERY, JUST NORTH OF WESTPORT
ONE YOU WILL ALWAYS REMEMBER. LASATA IS NESTLED
NEAR ROBISON HILLS , JUST OFF SCENIC HIGHWAY 33.
THE LASATA WINERY IS A WONDERFUL PLACE TO SIT AND HAVE A GLASS OF WINE AND ENJOY THE SCENERY. OPEN SIX DAYS A WEEK - TUESDAY THRU SUNDAYS 12 NOON UNTIL 5PM CENTRAL TIME OR ANYTIME BY APPOINTMENT. VISIT THE GIFT SHOP AND CHOOSE FROM A VARIETY OF WINE RELATED ITEMS. LOOKING FOR THE PERFECT GIFT ? LASATA WINES CAN MAKE CUSTOMIZED GIFT BASKETS FOR ANY OCCASION. LASATA WINES CREATES A VARIETY OF WINES, INCLUDING A SWEET BLUSH, DRY WHITE, DRY RED AND SWEET WHITES. YOU CAN ALSO PURCHASE YOUR FAVORITE LASATA WINE AT MANY FINE ESTABLISHMENTS IN THE AREA INCLUDING; BOTTOMS UP BEER AND LIQUOR, THE STEAK AND SANDWICH SHACK , LAWRENCEVILLE DRIVE INN PACKAGE LIQUOR, AND AT BRIDGEPORT PACKAGE JUST TO NAME A FEW. BOOK YOUR PRIVATE PARTY OR GROUPS WINE TASTING SOON. THEY CAN HELP YOU WITH CATERING OR YOU CAN HAVE YOUR OWN CATERER. LASATA WINES.. ONE MILE NORTH OF WESTPORT ON HIGHWAY 33. THE LASATA WINERY - OFFERING YOU A TASTE OF THE GOOD LIFE.
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Holly,
Try these techniques: Go to the winery's tasting room - and - listen. Listen to what the winery personel are saying their about wine and wine in general. Listen to what the tasters are saying about the wine and wine in general. Look at the winery's website for the language of wine that they use. Learn about the grapes or fruit they are using for each variety of wine and if you have the time, bring a recorder or use and upscale IPod or whatever to record the winemaker describing the wines..record comments of tasters...then edit and write copy around those comment. It's not steak, but sell the sizzle...or the experience... of their wines. And remember the philosophy of one our NH wineries..."Wine should be enjoyed, not studied". Inexperienced or casual wine drinkers can be scared off by a wine snob approach. Going to a local winery should be fun.

Think history and character.

Galleano Winery Copy
June 09

Here’s to Friendship, Love and Life. Here’s toast from The Historic Cantu-Galleano Winery. For nearly a century, the Galleano family has produced award-wining wines from a homesite that dates back to the Spanish land grants of a century before.
And the wines that the Galleano's have produced have been used to salute many landmark events in our valley. You can raise a toast tonight with a glass of Three Friends Port, or Sherry Crema Cask Three. You may even take time, to visit the site, on Wineville Road in Mira Loma. You just might find the perfect gift for your friends, your family or your clients. Galleano Winery will be happy to help. You can get a custom designed wine label printed and applied for any occasion. Gift baskets. Even wine related gifts, from corkscrews to t-shirts. Or visit Galleano Winery on line at galleanowinery dot com. That’s Galleano with two L’s. What ever your taste, raise a glass of Galleano. Raise a toast in a hearty tradition that dates back centuries. Toast the friendship, the love and the life, with wine from the Cucamonga Valley. Galleano Winery, Mira Loma, California.



© Lyons Media 2009