Radio Sales Café

I am looking for a great, creative idea for an successful, interactive online promotion.  Some things that we've thrown around at my station are a virtual treasure hunt video directory where people would have to guess the store location from a short video for a chance to win a gift certificate from that business and a Lasik giveaway.  Any ideas are welcome.  Thanks much!

Thinking of looking into this, received an e-mail about it. Is it very expensive. Only asking because it's getting pretty close to the season, to sell many ads for it.

We are doing a fun promotion on our station website and on our Facebook page. We get a gift from a client, take a photograph of part of the item, post that photo online then ask listeners to let us know, through the website or through our Facebook page what it is. First one with the right answer wins. This could work the same way for a client with gift cards (like a service client or hair salon, etc.) just put a photo of a local location, event or a product and post on your station site and Facebook. The client gets recognition, the station site and the stations Facebook page all get hits!

We have done a couple contests that directed people to our website. One is a Secret Song contest. This directed people to the website to see what the secret song was for the day.. then they had to listen to the radio that day for the secret song.. once it played. the __th caller won a prize from a sponsor. We had 10 sponsors.. 1 per day for 2 weeks. Then the client was only giving 2 prizes a month. We ran this for several months.

We also did a Ba-don-ka donk contest when Trace Adkins was playing nearby. We had listeners email in a picture of thier "Ba-Don-Ka-Donk". We posted all the entries on our website and listeners voted. After a couple weeks of open voting, we narrowed it down to the top 10... then we opened voting again.. the top 5 won a pair of tickets to the concert.