Radio Sales Café

This franchise is coming to Canada. To all my colleagues in the United States where they have 650 locations I must ask the following:
-do they use Radio?
-If so who is there buying agency?
-what GRP level do they buy in the new PPM world and In what markets?

If anyone could answer these questions it would be epic for sure!!!!!
Have a great day and go make a cold call.
Cliff

I know they buy radio in NYC...but I do not know the details.

Thank you!!! At least they buy Radio, so thanks for the confirmation, maybe someone else will see my post and respond. Have an epic day. Cliff

Cliff,
Not sure if you got answers yet about Buffalo Wild Wings, but here in Findlay Ohio the buys are placed locally. There is an owner who has 2 l ocations in the area an he places his own radio buys. He does use radio and it is successful for him. He was on an annual for a while before he got into pay issues. Hope that helps. Kellie

Hello Kellie, thank you so much for your reply and information. Your reponse is the first I have received which I really appreciate. Have an epic day. Cliff

You have hit on a point of frustration. We carry the USC Trojans and the local Trojan fans gather at the BWW just s couple of miles from us. Do they by us? NO. They buy a small wattage FM from so many miles away that has no sports but a 18-34 music format. They are a big sports bar here, but they are targeting a younger, harder drinking crowd.

Hello Joe, thank you very much for your information. I really appreciate the response!!! Cliff

think it's 22 squared in Atlanta...they use radio...infrequently...mainly for grand openings or special events...but like in-studio tastings and being a part of station events, having relationship with local managers is key ;-) Great location for your station to have any sort of event at - guys like it a lot - lots of tvs and sports - oh - and the wings are great!

Hello Cassandra, thank you for your response. Cliff