Radio Sales Café

Hi ,
I am very new to radio sales, but have been doing as well as others who are experienced. I just landed a large account with a scrap yard. This business is not just your average scrap yard. They are geared towards recycling, and they have a steel mill where they actually make new steel. They want to be know as a recycling center, and they want to appeal to the farmer's in our area. They run several different campaigns during the year. One important one is for school kids to get them involved in recycling.. The winning school gets money, and a lot of prizes donated by local merchants. Since we are a small station we all pitch in on the writing.  Any ideas? I really need help with the farmer part and making the public understand this is a serious go green business. Thanks

Hello Jane, Some time ago, another RSC member, Brandi, was looking some ideas for a metal recyclers radio commercial, and Chris Rolando -- who is always sharing awesome sales and advertising ideas -- posted a number of scripts, which I've copied and pasted here; hope they're helpful! ~ Rebecca DO YOU HAVE ANY METAL PIECES CLUTTERING UP YOUR HOUSE OR YARD? I BET YOU DO. WE ALL HAVE SOMETHING LIKE THAT LYING AROUND. ALUMINUM CANS, OLD COPPER PIPE, EVEN A JUNKER CAR THAT YOU HAVEN'T BEEN ABLE TO GET RUNNING. WHAT IF I TOLD YOU THAT ALL THAT COULD BE MONEY IN YOUR POCKET? JUST BRING ANYTHING MADE OF METAL TO KINGMAN AUTO RECYCLING AT THIRTY-EIGHT HUNDRED EAST ANDY DEVINE, ACROSS FROM ARIZONA FURNITURE, AND THEY'LL GIVE YOU COLD, HARD CASH. KINGMAN AUTO RECYCLERS GUARANTEES THE BEST PRICE IN MOHAVE COUNTY FOR YOUR SCRAP METAL PRODUCTS. KINGMAN AUTO RECYCLERS, KEEPING KINGMAN CLEAN. SFX-SOUNDS OF SPRING BIRDS CHIRPING, ETC. WIFE: SIGH ITS FINALLY TIME TO GET OUT IN THE GARDEN. HUSBAND: I THINK WE NEED SOME COMPOST. WIFE: GREAT IDEA, ESPECIALLY SINCE THE OTTAWA VALLEY WASTE RECOVERY CENTRE IS HAVING THEIR SPRING COMPOST SALE. ANNOUNCER: COMPOST IS BEING SOLD AT THE OTTAWA VALLEY WASTE RECOVERY CENTRE FROM MAY FOURTH TO EIGHTEENTH DURING REGULAR OPERATING HOURS WHILE QUANTITIES LAST. BRING YOUR TRUCK, TRAILER OR CONTAINERS AND THEYLL LOAD THEM. FOR MORE INFORMATION CALL SIX-ONE-THREE SEVEN-THREE-FIVE SEVENTY-FIVE THIRTY-SEVEN. THE SPRING COMPOSTING SALE MAY FOURTH TO EIGHTEENTH AT THE OTTAWA VALLEY WASTE RECOVERY CENTRE RECYCLING MEANS PICKING UP PRODUCTS AFTER THEY'VE BEEN TAKEN TO THE SCRAP YARD AND PUTTING THEM TO GOOD USE..IF YOU ARE AN ENGINEER, WELDER, OR JUST A GUY THAT LIKES TO GRILL, BE LISTENING TO LEARN ABOUT OUR GREAT NEW CONTEST, AN EXCITING WAY TO PUT YOUR SKILLS TO GOOD USE THROUGH KINGMAN AUTO RECYCLING! WITH GAS PRICES THE WAY THEY ARE, WE ALL COULD USE SOME EXTRA CASH. THAT'S WHERE KINGMAN AUTO RECYCLING COMES IN. THEY GUARANTEE TO PAY THE BEST FOR ALL YOUR SCRAP METAL, FROM ALUMINUM CANS TO COPPER TO THAT OLD CAR THAT YOU CAN'T SEEM TO GET RUNNING. JUST BRING IN ANY WRITTEN OFFER FROM ANY RECYCLING CENTER IN MOHAVE COUNTY, AND THEY'LL BEAT IT. IT'S THAT SIMPLE. SO WHEN YOU NEED A LITTLE EXTRA CASH, BRING ALL THAT SCRAP METAL TO KINGMAN AUTO RECYCLING, AT THIRTY-EIGHT HUNDRED EAST ANDY DEVINE, JUST ACROSS FROM ARIZONA FURNITURE. KINGMAN AUTO RECYCLING, KEEPING KINGMAN CLEAN. [VOX ONE]HEY SKEETER, WHATCHA LOOKIN AT? [VOX TWO]OH, JUST THAT OLD JUNKER IN THE YARD. WONDER IF I COULD GET RIDDA IT. I SURE COULD USE THE MONEY. [VOX ONE]I DON'T KNOW, WE COULD PUT A FOR SALE SIGN ON IT AND SEE WHAT HAPPENS. [VOX TWO]SOUNDS GOOD, LETS JUST SIT AROUND AND SEE IF SOMEONE WANTS TO BUY IT. [ANNCR]DON'T BE A SKEETER AND JUST SIT AROUND WAITING TO SEE IF SOMETHING IS GOING TO HAPPEN. MAKE SOMETHING HAPPEN AND CALL KINGMAN AUTO RECYCLING AT SEVEN FIVE SEVEN NINTY-EIGHT EIGHTY-EIGHT. THEY'LL BUY ANY CAR AS LONG AS IT HAS TITLE, RUNNING OR NOT. AND THEY'LL EVEN COME PICK IT UP FROM ANYWHERE IN MOHAVE COUNTY! CALL KINGMAN AUTO RECYCLING TODAY. [VX ONE]HEY SKEETER, WHATCHA DOIN' NOW? [VX TWO]I'M BUILDIN A FENCE TO KEEP THE BEARS OUT! [VX ONE]OK, BUT WHERE YOU GONNA GET THE STUFF TO BUILD IT? [VX TWO]I DON'T KNOW. WHERE SHOULD I GO? [ANNCR]KINGMAN AUTO RECYCLING IS NOT JUST THE PLACE TO TAKE ALL OF YOUR RECYCLABLES. THEY ALSO HAVE NEW AND USED FINISHED IRON. SO WHEN YOU NEED IRON FOR YOUR NEXT PROJECT, COME DOWN TO KINGMAN AUTO RECYCLING AT THIRTY-EIGHT HUNDRED EAST ANDY DEVINE IN KINGMAN OR CALL SEVEN FIVE SEVEN NINETY-EIGHT EIGHTY-EIGHT. DON'T BE A SKEETER, COME DOWN TO KINGMAN AUTO RECYCLING TO SAVE SOME MONEY ON THAT NEXT PROJECT! TIRED OF PAYING TOO MUCH FOR MATERIALS? THEN CHECK OUT KINGMAN AUTO RECYCLING. YES, I SAID KINGMAN AUTO RECYCLING. THEY DON'T JUST TAKE YOUR RECYCLEABLES. THEY HAVE BOTH NEW AND USED IRON, PIPE, WROGHT IRON AND MUCH MORE. AND THEY NOW THEY CAN TAKE YOUR VISA OR MASTER CARD, SO THERE IS NO EXCUSE FOR OVER PAYING AT THOSE BIG BOX STORES FOR MATERIALS FOR YOUR NEXT PROJECT. JUST STOP BY THIRTY EIGHT HUNDRED EAST ANDY DEVINE IN KINGMAN OR CALL SEVEN FIVE SEVEN, NINTY EIGHT EIGHTY EIGHT FOR MORE DETAILS. KINGMAN AUTO RECYCLING, THE PLACE TO GO WHEN YOU NEED TO SAVE ON THAT NEXT PROJECT!

I produced an ad about a month ago for a local recycler in my area. The ad was focused mainly on throwing cash in the trash. The ad started out with, "Quit throwing your cash in the trash!" "Thats right you have cash in your trash!" Then it went on to talk about the different types or recycling the company does. I'm not sure what the farmers in your area do with their junk, but in my area allot of farmers fill the ditches with old scrap metal, and junk to help keep the ground from eroding. Allot of that junk may be worth money, and they may not be aware of that! Hope this helps!

"At_________Scrap yard, every car is a Green Car!"
(Go with that. You fill in the rest)

The idea involving school kids, recycling, and the school getting money is a real winner. I would push the green aspects of the business and stay away from terms like "scrap yard".