Radio Sales Café

I have a local clothing store that can easily be compared to The Buckle or American Eagle. They are considering "holding off on advertising for a while". But I know if I have a great idea/promotion for them they will buy. They carry the top brands in the hippest clothes and accessories... Lucky, Ed Hardy, Sinful, Affliction, etc. They run on our Top 40 station primarily. They dont have a huge budget but love fun, on the edge type ads and will spend more than normal for the right thing. Any ideas for an on air promotion for them?

register to win (at store or online station website) $500 shopping spree.

Pre-teen or teen fashion show. Partner with local acting or modelling school (or cotillion or local high school drama dept). Not sure of your market size, but know that parents, friends, relatives, etc love having their kids involved in something like this - and kids active in those types of programs like the exposure. May even get a local paper (or school paper) to cover the event too. You may be able to tie other clients into the event too - colleges, skin care, music, entertainment. You can manage size as you wish. It could be billed as your station'/your city/your neighborhood's Fashion Night Out. I'd encourage you to include photos/video on your website and maybe even create a Facebook page for the event (so you can keep your listening audience and those young Fb'ers in the loop leading up to the event). Good luck! -Cassandra

Jessica, I have no promotion, but I do have an idea for you to consider and that is to remind them that today, in your city, a certain number of people will buy clothing. Let's say the average sale is $50 (as you can tell, I am no fasionista!) then point out that If your client gets that money, it is a $100 POSITIVE swing (he gets the money and the competion does not). If your client does not get the money, it is a $100 NEGATIVE swing (he does not get the sale and a competitor does). Then point out that your client is not just dealing with in-kind competition...and with fewer dollars out there, that means that every possible competitor and every sale have greater importance. Finally, point out the fact that every time your client runs a commercial, his competion cannot. I have found that pointing these issues out has ofetne lead to sellers getting clients to buy larger and longer orders...it may well work for you too!
Break a leg!

Great concept. We've used something very similar. Just drove traffic to the web on-air and used web ads to link people to registration page. Agree to give the business the registration database if the buy is big enough.