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Political Dollars - need help

  • Krista
    • 2 posts
    September 16, 2010 7:24 AM PDT
    I am extremely new to searching for political dollars on any level and could use some serious help, advise, or any guidance anyone has to offer! I know it is late in the game, but I'm going to try! thanks.
  • RSC Administrator
    • 1373 posts
    September 16, 2010 9:41 AM PDT
    Krista, Another RSC member had a similar question a while back. You might like to check out this discussion thread: http://www.radiosalescafe.com/forum/topics/political-dollars. ~ Rebecca
  • Joe Lyons
    • 180 posts
    September 17, 2010 9:58 AM PDT
    You have to be very careful as political is probably the most regulated of all radio advertising. Understand what your Lowest Unit Rate is. Is is flat or based on a daypart grid? Do you have copies of the NAB form?
    If you are only trying to get the candidates you like you could be in trouble. Accept everybody. Remember you cannot edit their copy. remember that Every candidate gets the 15% discount. But the Candidate's voice must be on the spot. If some other group is running spots to endorse the candidate, they pay rate card. Also, propositions or initiatives pay rate card.
    And everybody pays cash up front.