Radio Sales Café

I'd like something a little emotional.....(radio IS an emotional media) maybe a little girl talking to grandpa or grandma.....

 

or

 

Just something catchy for a local (rather than big box) pharmacy. 

 

Thanks, Kathie

May be a 15 seconds announcement..


Anncr: Imagine what would happen if you took the wrong medicine! So why don't you avoid that by visiting the right pharmacy near you............................................. pharmacy, its your pharmacy.

What about using a little shock value.. or focus on how scary it can be if you take the wrong medication... or how nervous a person can be taking a new medication.. the benefits of a local pharmacy that will explain your medication to you ... where you arent just another customer thru the drive thru. By the shock value I mean starting the ad with... you cant breath--- your swelling up and dont know why---you know something is wrong=---- there's nothing scarier then the side effects of a medication you arent familiar with... or having an alergic reaction to...... go down that lane... paint the picture in the minds eye of the consumer. just some thoughts.

That's a great idea. I think better than my idea of having music from heaven and a harp intro with "your guardian angel" speaking about how she has partnered with the pharmacy to care about your health. It turned out pretty cute, the pharmacy loved it and signed on for another year.

However, I have another pharmacy that I'll take your idea to. I always love shock value...it's really more effective ! Thanks, K