Radio Sales Café

There are a number of ways you can quickly and easily generate new revenue for yourself and your station.  Integrating digital into your sales mix is one way to maximize your revenue by leveraging your existing assets.

Consider the following:

1) Preparation: Make sure that you have Google analytics code installed on your website to measure your traffic.  Then, add an offer for your listeners on your station website that requires the website visitor to give you their e-mail address.

2) Drive traffic to the website for the offer using station promos.

3) This will build website traffic and your e-mail database.

4) You can sell advertising on your station's website, and inclusion in station e-mail blasts.  The higher the numbers of visitors and the larger the e-mail database, the greater the value of that advertising channel.

5) This is easily packaged in as an upsell to existing advertisers, and a way to add non-traditional advertisers to your station's list of clients.

Contact us for more great ways to maximize station revenue!  Just e-mail [email protected] to receive our free monthly e-newsletter. 

Best,
Vickie Isaac
President/Edge Media