Radio Sales Café

 Need an idea for a wrecker company. Not the same old thing.   Can even be for the hoilday season.   

Are you looking for a promotion? Or copy?

I know this might be a "same old thing" but you could put a twist on it. Gut an old car and do an all day event to smash the car. Sell 3 wacks at the car for $5 or something like that... make all the money go to your local food pantry or a local charity of some sort for the holidays.

Hi Kathie,

Ask them about what happens to the wrecked cars. How much of it is being recycled, re-purposed, reused in environmentally positive ways?
Maybe there is a green approach here. And keep in mind, just like Claude Hopkins proved many years ago with Schlitz Beer, even if everyone else does it the same way, the first to tell the story...wins.
Research is the key to great copy so just keep asking questions..


David Franklin
radiocopywriting.com

For copy. You had a good idea though. I not for sure how to make the copy for this different but it's worth a try.

Kathie,

How about a new musical jingle for your wrecker client? Here's a new jingle we just produced for a wrecker in Wichita, Kansas.

Jingle Jim
American Music Concepts
732-604-8625

Kathie,

Here are a couple of samples of a musical them we created for tow companies. The station added the client's voice parts.

The triggering of everyone's memory of the children's round "Row, Row, Row Your Boat" seems to work. Let me know if you'd like to make it available for your client.

Jeffrey Hedquist 641-472-6708 [email protected]

Firesign Theater's "Toad Away." ("Where can you go when you're towed away?")