Management guidance required for new online radio station

    • 4 posts
    November 18, 2010 5:08 PM PST
    Hello Everyone,

    I am looking for direction/ guidance to help get my online radio station off the ground (radio sales side of things).

    My husband and I moved to Toronto about 3 years ago..one day we woke up and decided to start an online radio station.So we basically remortgaged our house- sold our car! borrowed from family and we have set up a small(but good looking) studio in Toronto and we just got our license to broadcast online.

    I am planning to hire some sales staff very soon. My husband used to help me alot..he as he still has his 9-5 jobs and his health doesnt keep well..so he hasnt been able to help me in the last few months..but we still have all these overheads and commitments! so no going back! (Plus I'm kinda enjoying it too-radio is so much fun!)

    I basically would like direction/ resources /mentoring in regards to sales cycle / invoicing / cold calling / how spots are sold/media kits Pretty much all the boring side of it! etc..I need to know from a managment point of view how this aspect of the station works....if anybody can I will greatly greatly appreciate it.

    Thanking you in advance!

    Vini.
    • 2 posts
    November 21, 2010 12:47 PM PST
    hi vini-- chris here--

    am happy to help-- i am in the start up as well-- however, believe we have cracked the code! u can reach met 914 715 0624

    or [email protected]
    • 4 posts
    November 21, 2010 2:46 PM PST
    Thank you Chris...Your help is really appreciated -I will get in touch
    • 108 posts
    November 29, 2010 11:13 AM PST
    Vini,

    Here's my White Paper on Radio Sales. I'm sure this will help you a great deal.

    Jim Reilly
    American Music Concepts
    [email protected]
    P 732-604-8625
    • 4 posts
    November 29, 2010 11:17 AM PST
    Thank you Jim!
    • 1373 posts
    December 4, 2010 6:16 PM PST
    Vini, How is it going? Here's a discussion thread that was recently started by another brand-new general sales manager who was looking for some tips; perhaps there will be some information that's useful to you, too: http://www.radiosalescafe.com/forum/topics/new-general-sales-manager Best wishes! ~ Rebecca
    • 4 posts
    December 4, 2010 7:35 PM PST
    Hi Rebecca..that thread is useful..thank you