I was just wondering if anyone has had any out-of -the -ordinary gym membership campaigns. I am dealing with an owner who is just not interested in any advertising at all unless someone presents an idea that knocks his socks off.
I have tried pitching "makeover" and "bootcamp" contests with him already.
If anyone has got some catchy ideas, they would be much appreciated
Thanks!
The local franchise owners have advertised with us since day one. They just changed ownership and the new owners are advertising for January too. They don't have a set corporate plan, its up to the franchisees.
HELP!
I would love any help you could offer. please email me at [email protected]
This isn't a creative idea, but a thought that might create some urgency in the client's mind.
A couple of years ago a plastic surgeon told me that his busiest week every year, in terms of new patients calling in, is the week in February when the Sports Illustrated Swimsuit Issue comes out. Women come home and see their husbands or boyfriends looking at Kate Upton... and then they look in the mirror.
February is when the new-year-resolution crowd begins to thin out at the gym, so the timing might be right to go after new members. Mention the Swimsuit Issue idea to the gym owner and see if he'd be interested in campaign aimed at women.
The first cut on this playlist is a spot I created for Snap Fitness, that ended up a Radio Mercury finalist in 2013, provided here for demonstration purposes as a thought-starter. NOTE: This spot is available for use by radio stations serving other Snap Fitness franchisees on a market-exclusive basis. Message me for details. Thanks!
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