Just returned from Canada working with CJOB-AM where we conducted home improvement marketing seminars for small business owners. Over 90 (12-month) advertisers now signed up in the program. Sponsors get a custom web page, and search engine optimization. Someone captured these video moments from the seminars. The seminar form worked well - creating a rush by advertisers wanting to lock up their categories. http://www.youtube.com/watch?v=j9GEP_zKMG4 The website directory has already gone to #1 on Google, Yahoo and BING.
As more and more advertisers look for options other than yellow page advertising - its an excellent time for radio to fill the void!
