Radio Sales Café

I wanted to share a fun promotion that we have done during the summer and would like to ask for any help on any fall/winter station promotions that other people have done!
We gave away a 250 CC Scooter and worked with a local Scooter Company. We asked people to email us their name, DOB, address and then the number we can reach them at via telephone in the 11am hour and the 4pm hour. Each morning at 7:20am, we gave a 'key word'. Then....WE would call THEM during those 2 hours and if they knew what the key word was...they were instantly qualified to win the scooter! We got their reactions on the air (of course with their permission), which was great!! And..some didn't know the key word because their alarm didn't go off or whatever...but you could HEAR the disappointment in their voice! We also took the Scooter to events, fairs, and remotes and took qualifiers which got people talking and listening! All of the qualifiers then came to the Scooter store where they were able to showcase whatever other items they have to sell. It was a great giveaway! We are now giving away an ATV.....and I'm trying to look ahead to fall and winter to see what other station promotional ideas people might have to share! We are all looking for ideas like this, I'm sure! We don't work with any promotional agency with contests, etc. and so we really need to get creative!

Take the following and turn into a fall premiere event. . . .

It’s the 2009 Summer Blockbuster premiere Package!
6 HUGE movies, 3 awesome radio stations!!!
Your Summer Blockbuster Package includes:
(40) :60 sec commercials per week M-Sun 7a-9p
(10) BONUS spots each week 5a-12m
movie premieres May 21st thru July 31st 2009
10 day on-air promotion per movie!!!
Station movie promo runs 40+ times per movie (80 per month)
Movie premiere live broadcast for each movie (theater TBD)
(10) tickets per movie, 60 total premier tickets for your usage!
Total :60 sec commercials per week: 50
Total :30 sec movie premiere promos: 240+
Total Investment per month: $2800 Net per month
Flight Dates: 5/11/09-8/2/09
_______________ _______
Get me on the premiere package! Date

We're a large regional station and have a ton of fairs and summer events that advertise with us. Last year we held a Summer Tour giveaway.

The sales reps worked with the seasonal accounts- fairs, truck pulls, demo derbys, races, etc. and got tickets for first, second and third place winners. We made prize bundles. The grand-prize winner got tickets to every event; the second got slightly less; and the third got some tickets.

From there, we sold discounted remote packages to local businesses where they could have a live broadcast where people registered. We drew finalists to be in the final drawing from each business. They also got 40, 30-second commercials; listed on our website as a sponsor; listed on the produced promos as a sponsor.

To help get a restaurant on in the fall for a long-term schedule and sell additional schedules to various businesses, we did a contest based on the movie: "Win a Date with Tad Hamilton!"

It was "Win a DJ Double Date." We had a local car dealer let us borrow a brand-new Mustang convertible, had dinner for 4 (DJ & date with the winner & date), passes to a movie, dessert afterwards, etc- even flowers for the winner. It was everything to make it a good date night.

Listeners would call in to qualify when they heard a certain country song that talked about dates. We ran the promotion for two weeks and then drew a grand-prize winner from the qualifiers. It was well-received and a lot of fun for both the DJ and the winner. Plus, we added revenue in the 3rd quarter.

Thanks! I like this idea...as we all have crazy summers with all the fairs and events! Thakns Leslie!

Our station over in Crescent City California has done a Christmas promotion for many many years that has been very successful. We go out looking for 47 radio sponsors of this program that we call Christmas Concentration. How it works is: Each business buys on for a sponsor ship, anywhere from $199 to $399 a month, this will also be based on your price per spot. Each business is entitled a certain amount of commercials based upon which package they choose. The billing cycle is Nov, Dec, and Jan... The game itself is played in Dec. So, billing is for three months, and the game is for one. The clients love it because each one donates a gift of $50 value or greater, and their ads can be run anywhere during the holdiay season. Its a great way to amp up Christmas sales. Anyway, your on air talent issues each business 2 numbers that are held in secrecy. Several times during each day you run a giveaway. You ask for the ninth caller and they get to play Christmas concentration. They try to match up numbers to win the prizes that these businesses have donated. If your on air talent only breaks in about 4 times a day. It should take almost up till Christmas day to get rid of all the gifts. (It increases billing, it encourages listeners to listen at all times, and most of its a fun promotion during the holiday season). If you decide you would like anymore info on this, or it may be something you would like to look into for your guys station give me a call at 707-464-9561... My name is mark, would be happy to chat with you.

I like this idea! We actually talked about a 'match' game similar to this. I;m glad to hear that people were attracted to it because we'll be putting a new station on very soon in our area and this would be great to put onto the air to kick it off! I will call if we have questions - thanks Mark!