Media Life Magazine is published by/for media buyers. According to an email I received today:
'Everything you need to know about social media'
The No. 1 topic of conversation among media planners and buyers these days is social media.
That's no wonder. It's the biggest thing in media since the arrival of the internet. And like the internet, social media promises to forever change media and advertising.
The question we all ask is, how?
Media Life intends to answer that question and many more in our first-ever fall training series. It's a whole two-month course on social media designed specifically for media planners and buyers.
In the program, which kicks off Oct. 3, Media Life will host five webinars and publish several dozen articles that tie into those webinars. The course will run through early December.
The Oct. 3 webinar is being led by Taylor Valentine, VP of social media and relationship marketing at Horizon Media. The title: "The Next Revolution: How social media is changing media as we know it."
We'll follow with webinars on Facebook, Twitter, Linkedin and others. We'll present case studies. We'll pass on handy tips on how to get the best deals for your clients.
At the end, our readers should feel comfortably up to speed on all aspects of social media, from the big ideas, such as its impact on all media, to the nuts and bolts of how to leverage the best buys for your clients on Facebook and Twitter.
Most important, the course is free. There is no charge. It's also the straight scoop. No one will try to sell you anything.
Might be worth attending, if only to see the world of social media through the eyes of the media buying community. Here's a link to sign up, if you're interested.
