Happy Friday, everyone!
Since today is the first day of autumn, we'd like to know:
What is your biggest fall promotion?
Looking forward to reading your replies!
September - Caribbean cruise giveaway - runs Sep 13-Oct 20. Sponsors get 5 weeks of promos, weekly airtime,
web/social media, POS registration and a 2 hr remote at a date/time of their choice. We picked up patio
furniture & umbrella on sale for a different look when we set up for the remotes.
Picked up the Red Wings - games start Oct 7, run til Apr 7, selling sponsorships. We continue to sell the
current high school, U-Michigan and Lions sponsorships
October - Safe Trick-or-Treat reflective Boo Bags, sell advertising on the bag and inserts in the bag, a full month
promotion, distribution thru local public schools and participating businesses. This promotion is on the Hot
AC format only. A signature event for the station.
November - Holiday auction on-air. Country format only
United Way Cake Auction on-air. Country format only.
Fire Sale week after Thanksgiving - lowest rates of the year for all 3 stations for Dec-Jan-Feb (any or all)
Christmas music added to rotation on both country and Hot Ac the Friday after Thanksgiving - sold as a
sponsorship
Good Morning. I work @ Magic, Gem, WENY, anf WKPQ radio stations in the Corning/Elmira NY market and our biggest fall promotion is our 2nd Annual Crystal City Brew Festival on Saturday October 15th. We were very successful our first year and looking forward to an even better year this year. We have local, regional and national micro-brews as well as local restaurants and some other vendors. We attracted almost 600 people last year, , and we are looking to bump that number to 1,000 or more. For more information, you can visit our website www.crystalcitybrewfestival.com. Have a great Fall everyone!
Jen Monroe
Account Executive
Magic, Gem, WENY, WKPQ
We sell, Farm Safety Week end of Sept / 4 H week begin of October / and FFA Convention middle of October
and bundle them as a package deal. Works well, maybe because we are in farm country.
Brad,
How do you sell this?
LUCKY BUCK Promotion-3 stations. Insurance program, cost $1500. Results with 6 sponsors $18K+. Easy, turn key and forced listening, and engaging listeners. Everyone's pulling out their dollar bills to match the last 5 #'s...with the chance at winning $50k. Started Sept 1, runs through early Nov.
Plainfield Pumpkin People-Town wide effort, families and businesses across 2 adjoining towns displaying over 300+ creative pumpkin people, now a recognized effort with maps and tours. Sold 15 sponsors,(many non traditional) 1 convenient store live broadcast resulting in $3k+ and growing for simple sponsorship.
Fit for a Cruise-Local Health Club, a Travel company and clothing gift certificate. 3 Financial partners, on air weekly prize winner, social media, on site and on air qualifying. Grand Prize reward mid Nov. Year membership, 7 night cruise and shopping Spree. (1 station) $5K revenue.
