As reported in various trades today, the Virginia Association of Broadcasters is launching a brand new on-air campaign, touting the reach and importance of local broadcast stations, both radio and television.
The timely and engaging spots, produced by Capslock Communications, make the case: local radio and television reach more people than all other forms of media combined. The tagline is: "Reaching More People, Touching More Lives." Definitely worth a listen! Check them out HERE.
Wayne,
That would be a question for the VAB and their agency/production house, Capslock.
-Rod