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Jay Abraham - Getting Everything You Can Out of All You've Got
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Originally published in hardcover in 2000, Jay Abraham's idea-packed "Getting Everything You Can Out of All You've Got" is now available as a free download at his website, along with a few other goodies.
Read it for yourself, and for the benefit of the clients you advise.Here's just one short excerpt:
"I have good news--there are only three ways to increase your business:
1. Increase the number of clients.
2. Increase the average size of the sale per client.
3. Increase the number of times clients return and buy again.
Only three. It's significantly less daunting if you only have to focus on three categories. In fact, it's easy. Let's take a simple example.
- Calculate your number of clients.
- Figure the average amount they spend on each transaction or sale.
- Determine how often they make a purchase in a year.
Let's say you have one thousand clients. They average $100 per transaction or sale. And they make two purchases in a year.
...A mere 10 percent increase across the board expands your income by 33.1 percent.
(page 5)
Enjoy the book!
This post was edited by Rod Schwartz at May 10, 2018 11:47 PM PDT
