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Keep It Local: Selling Local Direct Radio & TV

    • 1396 posts
    October 21, 2012 5:25 PM PDT

    Jim Reilly is a Certified Radio Marketing Consultant (CRMC) by the Radio Advertising Bureau and the owner of the nationally recognized musical imaging company, American Music Concepts based in Toms River, New Jersey.  

    Many of you already know “Jingle Jim,” because he’s an active member of Radio Sales Café and sends out a weekly free newsletter with sales tips and promotion ideas.  Click here for a sampling of the posts that Jim has shared on RSC.  These are exactly the sort of tips you’ll find in Jim’s ebook, Keep It Local: Selling Local Direct Radio & TV. Here’s a look at the table of contents:


    Chapter 1:  Radio/TV Station Sales Promotions

    Help yourself to this valuable collection of turn-key sales promotions.  (Everything from Starting A Mothers-To-Be-Club  to Cashing In With Music History.)  Logical, clever and hard to resist ideas you can present today … turning any tough prospects into your happiest clients.


    Chapter 2: Specific Business Category Money-Makers

    The idea starters keep rolling as you look at specific business categories. Having trouble closing a jeweler?  Auto repair center? Funeral home? You’ve come to right place to help you close a many new accounts.


    Chapter 3: Leads, Leads & More Leads

    You’ll find more hot prospects and creative ways to sell them in this section. New product launches, dealer groups, creating downtown merchant associations and recruitment leads are all here for the taking.


    Chapter 4: Holiday/Seasonal Sales Concepts

    April Fools Day, Mothers Day, Fathers Day, Back To School, etc. More great Radio/TV sales concepts you can take to the bank … And you probably will.


    Chapter 5: Social Networking’s Amazing Power At Work

    Social Networking made easy and very marketable. You and your clients will love the information in Section 5.


    Chapter 6: Sales Strategies That WILL MAKE YOU RICH

    If you take these ideas and put them to work, YOU WILL GET RICH. Want to be the top biller in your department? Incorporate these principals into your daily routine and your billing will skyrocket through the roof!


    The online format is great:  it’s easy to read and browse, and you can print out just the page(s) you need for whatever project you’re working on.


    Get your copy of Keep It Local: Selling Local Direct Radio & TV here.  It’s a great resource for any radio sales professional – and you can’t beat the price . . . it's free!

    This post was edited by Rod Schwartz at October 5, 2020 11:35 AM PDT