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Sports Radio Show Needs Sales advice

  • Tom Tabler
    • 2 posts
    September 10, 2013 2:05 PM PDT

    I am on a show called the Ugly Uncle show and it is a sports radio show that takes place 3 hours a day every day M-F. We are in serious need of some advice on how to get some advertisers all four of us on the show are experts in what we do but we most certainly need some help on get some advertisers to come on board. Thanks for your help.

  • Julie Hein
    • 35 posts
    September 13, 2013 2:47 PM PDT

    Is there no sales staff at the station?  I know that talent certainly can sell, but it's most efficient if you don't have to.

  • Tom Tabler
    • 2 posts
    September 14, 2013 8:13 AM PDT

    The shows creator started his own LLC. The media network is his but that makes us responsible for getting advertisers in. Thanks for the replies by the way.

  • Big John Small
    • 84 posts
    September 15, 2013 7:43 PM PDT

    I would build a "prospect list" and bring each client some IDEAS!

     

    If you go in and say "I want you to buy some ads" they will most likely say NO

    If you go in and show them an idea for the "Joe's Pub Pick Of The Week"... they MAY dive in!

    Brainstorm with the other guys.... what would you LIKE to do.... then find a way to make it happen!

    John Small


    This post was edited by RSC Administrator at February 24, 2024 3:32 PM PST