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What would you consider a strong schedule?

  • Kate
    • 20 posts
    March 18, 2014 4:44 PM PDT
    When you get agency avails, what estimates do media buyers want to see?
    CPP GRP's CUME, RATING point? There are so many options and I feel like most sellers have their own ways of doing it so I'm curious.

    And what do media buyers look for in a schedule?

    Thanks for your help.
  • Victor John Carr
    • 58 posts
    March 21, 2014 6:34 AM PDT

    ask the buyer what criteria they use to buy with.

  • Roger Burke
    • 53 posts
    March 21, 2014 11:36 AM PDT

    Hi Kate, totally agree with Victor, the money question is, "What are your campaign goals?" The answer to this question, (assuming you have the luxury of communicating thusly) tells you everything you need and eliminates that which you do not. Often the Avail specifies. It often also tells you the information is needed tomorrow. It seems agencies are rarely interested in CUME.

     

  • Kate
    • 20 posts
    April 1, 2014 5:06 AM PDT
    Thank you both!!