Friday Poll: Remote or Additional Spot Schedule - Which Would Yo

    • 26 posts
    April 1, 2014 7:30 AM PDT

    One time remote for the Grand Opening of a Fro-Yo place (and it was the 4th one in town to open). 40 commercials - 20 per week for two weeks ahead of time, They store gave away free yogurt, and we gave away a pair of tickets to a big concert. It was like this or busier for the entire two hour remote.

    • 13 posts
    April 1, 2014 7:41 AM PDT

    Nice one!  Although, 3 or 4 spots a day doesn't sound like enough to me. Nice work. Did they pay for the remote? Do you charge separately or do you bundle that into the campaign 'FOC'? I'm interested in what happens to the margins as a remote is going to be more cost heavy.

    • 26 posts
    April 1, 2014 7:44 AM PDT

    We had a promotion with the ticket giveaways anyway, so the remote and commercials were pre-bundled.