Eye Vs. Ear - the Indispensable Role of Audio in TV Commercials

    • 993 posts
    April 1, 2014 3:29 PM PDT

    EYE VS. EAR...

        What you see.

        What you hear.

        What you remember.

    You might want to check out this fine online presentation on the role of AUDIO in TV commercials, using actual measured ad campaigns to demonstrate that the mind works by ear, a premise famously expounded by Jack Trout and Al Ries in their book, The New Positioning, Chapter 14 in particular.

    Also, be sure to read "I'm Not Listening But I Hear You..." 

    Good stuff.

    Thanks to Katz Marketing Solutions for providing these great resources for radio advertising sales professionals.