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"Positioning: The Battle for Your Mind" - an Online Slide Deck

  • Rod Schwartz
    • 994 posts
    May 15, 2014 2:49 PM PDT

    Perhaps more than any other single work, Positioning: the Battle for Your Mind by Jack Trout and Al Ries gave rise to the modern branding movement.

    Although the concept of positioning was introduced by Jack Trout back in 1969, it did not become popular until the publication of Trout and Ries' landmark book in 1981.

     

     


    This post was edited by RSC Administrator at February 17, 2024 12:54 PM PST
  • Larry Jennings
    • 28 posts
    May 16, 2014 3:29 AM PDT
    One of my favorite marketing books of all time by two of the most prolific writers on the subject of their era. Thank you Rod!