Paul Weyland's Handy Research Document: "Gross Profit Margin by

    • 993 posts
    June 4, 2015 3:21 PM PDT

    Radio advertising sales has had a long history of asking for too little of an advertiser's budget, compared to our historic, higher-profile competitors.

    Knowing a prospect's gross profit margin can help you put together an appropriate, more effective proposal.

    Two years ago, in an article published in Radio INK Magazine and shared here at RSC, Radio Sales Trainer and Business Communications Strategist - Paul Weyland shared how to calculate the true return-on-investment (ROI) needed for an ad campaign to be successful.  Paul graciously shares the list he's compiled of Gross Profit Margins for some 80 different business categories.  This week's Small Market Radio Newsletter reprinted that article, providing a timely reminder of its enduring value. Paul has graciously made this list available as a free download from his website.  Good stuff!  Thanks, Paul.  And thanks, Jay.