Radio station conduct contesting to promote listening to the station to win and also to engage with listeners and keep their loyalty.
As affiliates of various sports teams, we often give away tickets to our listeners. Something that upsets me is seeing people on social media selling tickets they've won on the radio. We even had a guy who won tickets from us and later on said he had season tickets and wanted to see if our tickets were better than his (they were) and he sold his other tickets.
I take all of this too personally I suppose, but I would much rather someone win tickets who haven't attended a game or concert that someone who really doesn't deserve to win them.
Thoughts? I have contest rules but you can't say, don't enter if you've got season tickets!
Also, do you face those who win and never pick up their tickets - especially frustrating when the tickets are a precious commodity.
When giving away tickets, perhaps a warning letter that goes with them that states tickets cannot be resold. I know that some attractions like amusement parks, do monitor the Internet, especially eBay, to see if anyone is selling their tickets. Since the tickets say they cannot be sold and sometimes the seller puts a photo of the tickets on eBay...the park can VOID those tickets by picking up the ticket number off the eBay photo. They then email the seller to tell them they are from the Security Dept and the tickets are now void. It is hard to control what people will do with the tickets, once they get them. But, warning them can sometimes work. You can also buy a rubber stamp that says NOT FOR RESALE and stamp the ticket but most tickets already have that on there. On tickets that are not picked up, you can establish a dead line on when tickets should be picked up and if a bunch of them are not picked up, you are probably safe in using some or all of them as last minute gifts to clients and staff. You may want to keep a few in reserve...just in case and make a decision as warranted.
