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What Pandora is Saying about AM/FM Radio

    • 1037 posts
    June 13, 2018 5:07 PM PDT

    Ever wonder what Pandora is saying about AM/FM Radio?

    Download Pandora's "2018 Definitive Guide to Audio" and find out.

    Since they're aggressively competing against radio in some markets and likely to continue their incursion, it's not a bad idea to know what they're saying about the audio advertising landscape.

    For instance:

    AM/FM: INDEED, THIS VENERABLE, CENTURY-OLD MEDIUM IS FAR FROM DEAD, BUT ANY IMPARTIAL OBSERVER
    CAN’T IGNORE THE TELL-TALE TRENDS OF A MEDIUM IN TRANSITION:
    • Between 2007 and 2017, average daily time spent listening to radio
    has fallen by 34%.
    • With a median age of 52, radio has the oldest audience among the
    audio platforms.
    • Radio’s long-held dominance in the car is crumbling as more connected
    vehicles hit the road. Other foreboding motor trends that are likely to
    impact AM/FM usage include a shrinking proportion of licensed drivers,
    fewer privately owned cars and the promise of autonomous vehicles.
    • Many top-rated, major-market radio stations still cram as many as 10
    ads into a break, a strategy that is neither beneficial to the listener nor
    the advertiser.

    Keep in mind: they're presenting just one side of the balance sheet. It's up to us to keep sharing stories of radio's enduring strengths. We provide a forum for that here. Hope you're making use of it.