Forums » RSC Sales & Advertising Library

Successful Local Broadcast Sales - Paul Weyland

    • 1117 posts
    August 23, 2011 11:12 PM PDT

    Successful Local Broadcast Sales by Paul Weyland is another volume that comes highly recommended by all who have read it, including more than a few members of Radio Sales Cafe.

    Anyone who's attended one of Paul's seminars at RAB conferences or those arranged through their state broadcasters association quickly realizes that Paul knows his business—our business, and our clients' businesses.  He speaks with the authority and ease of one who's led both his sales teams and his own advertising clients to high levels of success.

    One RSC member with 40 years' experience in radio advertising sales considers Paul's book to be the best he's read for both sales and advertising.  

     

     

     


    This post was edited by Rod Schwartz at October 5, 2020 11:34 AM PDT
    • 2 posts
    February 8, 2012 12:25 PM PST

    Rod, I agree with you 100%. I have read this book, re-read it and then read it again. As the sales manager at my radio station I encourage all of my reps to read it as well. It's a great resource and Paul really knows what his is talking about!