Geoff Bate wrote a blog about the
Top 10 Ways Clients Waste Money on Radio Advertising....(see his blog)
In radio you should:
1.) KNOW who your client is
2.) KNOW who their customer is
3.) WHAT do they want their customers to know?
4.) WHAT one feeling or ONE thought do I want to convey about this business in their ad?
I could think of more but I just got interrupted ..LOL!
Nevertheless, I love radio and I love 100% QUALITY Customer Service and providing that to a client~
