Radio Sales Café

I very much enjoy working with agencies for clients in an un-rated market.  I am always looking for tips and suggestions on how to get an Agency to see the value in an unrated market, and how to get them to buy. What can I do to get their attention more quickly?

Bloomington, Indiana is an unrated market, even tho' it's home to Indiana University with 42,000+ students on campus, and a resident population of 65,000+  Being unrated has its advantages, but one of the things we did that has helped us with agencies is simply to graph the demographics of our Facebook page friends.  I think we had about 1400 friends, and when we made a graph it showed the age breakout-almost a perfect 25-54 curve, utilizing real numbers.  If you have friends on your Facebook page, this is easy to do.  Our station plays Today's Christian Music, so using this tool has given us additional credibility.

I'm in a small unrated market that happens to be near a larger rated market and we're constantly lumped in with them. Bad news is we got no ratings. Good news is our rates are so much less that I made the case that they could buy a bunch at my cheaper rates and bring the entire market in way below their average rate estimate.

Now that I LIKE!  Thanks so much.  You're idea is very helpful.

We bring in Audiscan every other year. It's a big sample (2,000 cars) so it provides legitimacy. We also use testimonials from prominent clients and from other agencies.

Excellent Ideas...Thanks for sharing.