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helpful books?

  • Valerie
    • 3 posts
    October 8, 2011 8:14 PM PDT

    anyone know of a good sales training book? I am in newspaper sales and am looking for something motivational, entertaining, and hopefully not too dry. Thanks in advance!

  • Jerry Papenfuss
    • 1 posts
    October 14, 2011 6:31 AM PDT

    "Think & Grow Rich" by Napolean Hill and "How I Raised Myself from Failure to Success" by Frank Betgu.

     

     

  • Ginger Nimmons
    • 3 posts
    October 14, 2011 6:56 AM PDT
    The Accidental Salesperson by Chris Lytle was the best sales training book that I have ever read for helping a radio sales career.
  • Rick Lewis
    • 2 posts
    October 14, 2011 8:45 AM PDT

    Green Eggs and Ham.  Dr Seuss. 

     

    Really. 

  • Joe Lyons
    • 180 posts
    October 14, 2011 9:20 AM PDT
    I actually could not sell back in the 70s until someone turned me on to "You Can Negotiate Anything". It was written by Herb Cohen. It explains the Power of Perception. Once you understand Herb's 3 rules, you can sell anything.
  • Greg Lawrence
    • 9 posts
    October 15, 2011 6:26 PM PDT
    Anything by Jeffrey Gitomer!
  • Amy Dillon
    • 23 posts
    October 16, 2011 12:04 PM PDT

    Product DetailsI had the opportunity meet Michael last week. He's ON THE MONEY in this easy-to-read book. http://www.amazon.com/dp/0976647001/ref=asc_df_09766470011745162?smid=ATVPDKIKX0DER&tag=dealt1-20&linkCode=asn&creative=395093&creativeASIN=0976647001

    In the broadcasting industry…it’s not about selling “spots, rates or rankers;” it’s about selling “results.” The Million Dollar Media Rep is an easy to read and easy to reference “how to” book that will help new media reps get started, experienced media reps be more successful and students in the academic world learn more about the business side of the broadcasting industry. It combines great sales strategies, advanced marketing tools and personal development tips to help every media rep reach their full potential.

     

  • Katie Leighton
    • 1 posts
    October 17, 2011 4:54 AM PDT

    Hey Valerie,

     

    I was also going to suggest Chris Lytle's The Accidental Salesperson. It is the single best book I have found that has helped me every single day of my career!